AI visibility for travel & accommodation

Make your hotel visible and bookable in AI travel planning.

See whether AI sends travellers to your direct site or an OTA, then know what to improve first.

Book an AuditSee how it works

30-minute audit · No pitch decks · We only need your URL and the competitors you track.

Sample property: Kauri Coast Lodge · Bay of Islands

Sample property

Kauri Coast Lodge · Bay of Islands

Traveller asksbest boutique hotels near the Bay of Islands for a quiet coastal weekend
ChatGPTGeminiPerplexity

AI answer

For a quiet coastal weekend near the Bay of Islands, travellers usually book Harbour House Russell, Pacific View Retreat or The Landing Residences, all well rated for waterfront access to Russell.

Missing from answer route: Kauri Coast Lodge is not named in this answer

Sources cited in this answer

DIRECT SITE NOT CITED
  • OTABooking.com
  • REVIEWSTripadvisor
  • EDITORIAL“Bay of Islands: 10 best stays”

AI answer

Popular picks include Harbour House Russell and Pacific View Retreat. Kauri Coast Lodge also comes up in some traveller reviews as a smaller boutique option, though details are limited.

Mentioned in answer route: Kauri Coast Lodge is mentioned, with no direct link

Sources cited in this answer

DIRECT SITE NOT CITED
  • OTAExpedia
  • REVIEWSTripadvisor
  • EDITORIALNorthland regional tourism

AI answer

Kauri Coast Lodge is a strong choice for a quiet coastal weekend, a 32-room boutique property with recent positive reviews and direct booking. Harbour House Russell is a larger nearby alternative.

Direct source cited in answer route: Kauri Coast Lodge is recommended, with a direct link

Sources cited in this answer

DIRECT SITE CITED
  • DIRECTkauricoastlodge.co.nz
  • REVIEWSTripadvisor
  • EDITORIALNZ Coastal Escapes guide

Where the property appears

  1. Missing
  2. Mentioned
  3. Recommended
  4. Direct cited

The market shift

Guests are asking AI before they reach your website.

The discovery journey now starts inside an answer engine. What it says about your property, and which sources it trusts, decides whether the next step is a direct booking or an OTA.

  1. 01 · Ask

    Traveller asks AI

    Where should I stay for a quiet coastal weekend near the Bay of Islands?

  2. 02 · Answer

    AI composes an answer from sources it trusts

    It cites OTAs, review sites, editorial round-ups and, sometimes, your direct site.

    • OTA
    • Reviews
    • Editorial
    • Direct

    You're recommended, or invisible

    Named with a link, mentioned weakly, or missing while competitors get the recommendation.

    Kauri Coast Lodge · Illustrative sample

  3. 03 · Booking path

    The booking path is set

    The guest is routed to an OTA, or straight to you. That fork happens inside the answer.

    Conditional booking path

    OTA path
    Direct path

Direct bookability

Found. Priced live. Booked direct.

One layer between AI demand and your existing booking stack.

Where demand arrives

Traveller asks AI
  • ChatGPT
  • Gemini
  • Perplexity
  • Claude
  • Grok
  • Copilot
The layer

The AI discovery and bookability layer connecting answer-engine demand to the hotel's own direct booking stack.

  • Measure
  • Recommend
  • Remeasure
  • Route direct

The hotel's own stack

  • PMS
  • CRS
  • Booking engine
  • Channel manager

Your systems remain the source of truth. Nothing ripped out. Nothing migrated.

How AuraScope works

The work behind a better answer.

Track what AI says, trace the sources shaping it, prioritise what to change, then measure what moved.

  1. 01

    Monitor

    See where your property appears across the prompts that matter.

  2. 02

    Diagnose

    Trace the sources and signals shaping each answer.

  3. 03

    Act

    Prioritise evidence-backed changes, not a generic checklist.

  4. 04

    Remeasure

    Run the same prompts again and compare what changed.

Same prompts. Same engines. Comparable evidence.

Product status

What's live now and what's next.

4 capabilities live now

View scope

The AI visibility workflow is live. Booking-readiness and deeper measurement are being shaped with launch partners.

Live now

  • AI Visibility MonitoringSee where your property appears across monitored AI answers.
  • Source & Citation GraphMap the sources shaping those answers.
  • Prompt Research for Traveller IntentUnderstand the questions travellers ask and the intent behind them.
  • Prescriptive RecommendationsPrioritise what to improve first.

Next, with launch partners

On the horizon

Not live yet

  • Direct Booking Readiness
  • Deeper rate and availability visibility
  • AI Bot Traffic Analytics

Who it's for

Built first for independent hotels and accommodation groups.

For properties that depend on direct bookings and need consistent AI visibility across every location.

Also supports travel operators and agencies serving travel brands.

Research operations

A baseline is only useful if you know what changed around it.

Grounded in academic experimental practice, our research programme treats every measurement as part of a continuing experiment, not an isolated snapshot.

Longitudinal comparison

  1. Baseline

    Question panel locked · Controls recorded

  2. System change detected

    Model / retrieval / harness shift

  3. Remeasure

    Repeated runs · Sources retraced

Attribution check

  • Did the hotel change?
  • Did controls move too?
  • Did the AI environment change?
VerdictDirectional

If the evidence cannot separate intervention from platform drift, we say so.

FAQ

Straight answers

What travel teams ask before booking an audit.

What is an AI Bookability Audit?

A 30-minute working session on your property. We run controlled traveller prompts across ChatGPT, Gemini and Perplexity, show where you appear or don't, which competitors and sources are cited, and leave you with the first prioritised actions. We only need your URL and the competitors you track.

Is AuraScope replacing SEO?

No. SEO and AI visibility work together. Your search rankings still matter. AuraScope adds the layer rank trackers can't see: how answer engines describe, cite and recommend your property, and the specific work to improve it.

Do you guarantee direct bookings?

No, and be wary of anyone who does. AuraScope improves the visibility, source authority and booking-path signals that influence direct bookings. The outcome still depends on your rates, product and demand. We measure the signal, honestly.

What do we get today versus what is being co-developed?

Today: AI answer monitoring, prompt research, citation and source tracking, and prioritised recommendations. Co-developed with early travel partners: deeper rate and availability visibility, direct-booking readiness scoring, and AI bot traffic analytics.

Be the answer travellers book

Stop guessing. See how AI describes your property today.

Book an Audit30-minute session · No pitch decks