AI Bookability Audit
What is an AI Bookability Audit?
An AI Bookability Audit is a 30-minute working session on how ChatGPT, Gemini and Perplexity describe and route travellers towards your property. You leave with evidence from controlled traveller prompts, the sources shaping those answers and the first prioritised actions.
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What we test
We run controlled traveller prompts across ChatGPT, Gemini and Perplexity, then compare whether your property is missing, mentioned, recommended or directly cited.
We trace the travel platforms, reviews, editorial sources, local sources and direct pages that shape each answer.
- Relevant traveller questions
- Competitor visibility
- Sources cited in each answer
- The OTA versus direct-site path
What you need to bring
We need your property URL and the competitors you already track. No analytics access, migration or product installation is required for the audit.
What you leave with
You receive a clear baseline, the sources influencing the result and a short list of actions ordered by evidence and likely commercial relevance.
- Controlled traveller prompts
- Where the property appears
- Which sources are cited
- The first prioritised actions
What is live now
AI visibility monitoring, source diagnosis, traveller-intent prompt research and prescriptive recommendations are live today.
Booking-readiness scoring, deeper rate and availability visibility, direct-routing signals and AI bot traffic analytics are being co-developed. They are not live capabilities yet.
What the audit cannot prove
AI answers vary by model, retrieval system, timing and traveller context. The audit is a controlled baseline, not a booking guarantee or a claim that one intervention caused commercial lift.